How does a practice enterprise work?

A Practice Enterprise (PE) is a trainee-run company that operates like a real business silhouetting a real enterprise's business procedures, products and services. A PE resembles a real company in its form, organisation and function.

Under the guidance of a trainer/coach and business mentors, students and trainees create their Practice Enterprises from product development, production and distribution to marketing, sales, human resources, accounting/finance and web design. As “employees” of the PE, trainees are responsible for its performance. They carry out market research, place advertisements, buy inventory, plan logistics, sell simulated goods or services and pay wages, taxes, benefits, etc. Each company engages in business activities, both nationally and internationally, with other companies within the Practice Enterprise network, following standard commercial business procedures and frameworks.

There is no actual transfer of real goods and money but the trade transactions and financial exchanges take place for real: orders are made, invoices issued and payments transferred, financial records maintained, including information about creditors, debtors, stock holders, etc.

Learn more about the Key Players of a Practice Enterprise and their roles.


The Training Environment

There are standard requirements regarding equipment and IT (hardware and software) that need to be met for running a Practice Enterprise. To make the experience as realistic as possible, each learning space is divided into different sections that represent the different departments of a business such as reception, purchasing, human resources, operations and marketing.

The PE approach emphasizes learning in four key areas:

Ownership: Trainees take responsibility for their own learning.

Experiential: Trainees’ learning is authentic and realistic.

Cooperative: Trainees learn with and from others and understand the dynamics of working as part of a team.

Reflective: Trainees experience the consequences of their decisions and apply that learning to future challenges.